CANDO Character “Edutainment” Model


The CANDO Mission is to create a societal movement behind character education that builds and sustains positive values in our children, families, and communities. This will be achieved via multimedia educational and entertainment vehicles.


A recent US Senate Judiciary Committee report states, “The effect of media violence on our children is no longer open to debate, with more than 1,000 scientific studies proving a causal connection between violent entertainment and the likelihood that children will become aggressive, mistrustful and emotionally desensitized to violence in real life.”

The declining moral fiber of our society is fueled by much of today’s multimedia programming. One only has to listen to the news, read a newspaper, or review statistics about the increasing crime, violence, substance abuse, personal safety issues, and behaviors associated with lack of self-respect or respect for others, to realize our world is experiencing a rapid decline into a violent society. An effective program of character education is needed to change this dangerous trend NOW.


The CANDO Character Edutainment Model that is unlike any other. Initiated within the powerful multimedia industry, model components include:

  • Music
  • Printed Materials
  • Graphics/Art
  • Film/Video
  • Stage/Live Performance
  • Games/Toys
  • Experiential Learning- CANDO Technologies (computer software, etc.)
  • Positive Role Model Characters (more than 100 in Program)


  • Multimedia
  • Retail outlets and other conventional avenues
  • Fundraising organizations
  • Service Clubs
  • Children’s organizations
  • Educational outlets
  • Public and Private entities/support systems


The CANDO Character Edutainment Model is timely, answering the plea expressed by professionals, educators, social workers, legislators, parents, companies and organizations around the world, that “something must be done” to stem the tide of violence and moral decline in our society and build toward a positive future. The CANDO Character Edutainment Model fills this need.

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